Insights
Field notes for startups building on the cloud.
Practical, technical writing on customer engagement, payments, cloud migration and the hyperscalers, written for small teams who have to ship.
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Company
What's in the name Lambdaserve?
The story behind the name. It is not about AWS Lambda. It is about lambda calculus, a Greek letter, and a long fondness for functions.
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Customer Engagement
Outbound communications for startups: doing it properly
How lean teams reach the right person at the right moment across email, SMS and messaging, without becoming noise.
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Customer Engagement
Customer engagement: turning visitors into customers
Engagement is a loop rather than a launch. Here is how to capture intent and act on it while you are still small.
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Customer Engagement
Lead capture that works: forms, flows and follow-up
Most forms quietly lose people. Here is how to design capture and qualification flows that respect them and feed a real pipeline.
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Products
Asset management for startups: know what you own
Moving from spreadsheets to a proper system of record, so you can track, value and control assets before an audit forces the issue.
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Payments
Payment gateways explained for founders
A plain explanation of how taking money online actually works, covering authorisation, settlement, tokenisation and fees.
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Payments
Debit orders and DebiCheck in South Africa: a primer
How recurring collections work in South Africa, covering EFT debit orders and DebiCheck mandates, and what they mean for your build.
Cloud
A startup's guide to cloud migration
A sensible order of operations for moving workloads to the cloud without breaking your runway.
Cloud
Landing zones and infrastructure as code, explained
Why a landing zone is the foundation you lay once, and how infrastructure as code keeps it consistent as you grow.
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Cloud
Build versus buy: custom software for early-stage startups
A practical way to decide where to spend your scarcest resource, which is engineering time, and what to simply buy.
Cloud
Cloud engineering and SRE for small teams
Service level objectives, observability and reducing toil, sized for a team of five rather than five hundred.
Hyperscalers
Microsoft Azure for startups: where to begin
A grounded starting point for Microsoft Azure, covering core services, the startup programme and a sensible first architecture.
Hyperscalers
Google Cloud for startups: where to begin
A grounded starting point for Google Cloud, covering core services, the startup programme and a sensible first architecture.
Hyperscalers
AWS for startups: where to begin (delivered with Datagnu)
A grounded starting point for AWS, and how Lambdaserve delivers AWS work together with its partner Datagnu.
Hyperscalers
Choosing a cloud platform for your startup
All three major clouds are capable and mature. Here is how to choose the one that fits your team and your workload.
Cloud
Cloud cost optimisation for startups: a FinOps starter
Where cloud spend actually goes, and the handful of habits that keep the bill in step with reality.
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Security
Security and POPIA foundations for South African startups
The security and POPIA basics that are worth getting right early, including identity, least privilege and data protection.